Manufactured Lubricant Solutions

Lubricant Solutions that Reduce Mechanical Friction, Wear and Moves Things Forward.

People will never stop inventing engines and equipment that improve how things move. Highline Warren will continue to innovate and manufacture lubricants that support designers, engineers and other people across thousands of applications that help reduce friction, deposits and wear, while protecting engines and machinery. We’ve Helped Ignite the Private Label Lubricants Growth Trend by Providing Unsurpassed Products and Resources to Our Customers.

More Than 90% of Lubricants We Manufacture are For Private Brands

Private label lubricants and private brands are growing very rapidly. The reasons are simple…more people recognize parity in product quality, demand lower prices and higher-margin opportunity they can enjoy with private label lubricants. The same trend is evident in mass merchandise, aftermarket and grocery segments. The volume of lubricants sold by Wholesale Oil Distributors is now estimated to be 25-30%. And it has been growing by 7-12% a year. Plus, OEMs have been selling genuine or private label brands for decades.

Our Focus and Approach

Our efficient and accurate lubricant blending and packaging operations at four lubricant manufacturing plants in Iowa, West Virginia, Texas and Alabama can produce approximately 140 million gallons per year. And we’re the largest manufacturer of private label lubricants in North America. We also offer the following benefits to customers:

  • Private label lubricants — while other lubricant blenders exit or ignore the private label lubricants segment, we’ve redoubled our focus and strengthened our leadership position. We also provide a branded option to customers where there is a good fit and a lack of competitive conflict.
  • Strategic business partnership – a truly dedicated effort from a solid team that will partner with you to help with the “pull” of our quality product services and offerings.
  • No competition with customers – we maximize our growth and profit only if we help maximize our customers’ success. 
  • Delighting customers — we provide a superior combination of integrity, flexibility, transparency, and reliability that provides security of supply, quality second to none, outstanding service, and value.
  • Cost efficiency and breadth – we have fully integrated manufacturing, supplying the broadest product offering at highly competitive prices in a broad footprint that provides value to our customers.
  • Product content – unsurpassed resources that are focused on providing your private label brand with product content and reasons to believe in it that is as good as or better than from the best brands offered by the Majors.
  • Flexibility – we offer extensive and flexible distribution capabilities.
  • Reliability – our customers demand very high order fulfillment service levels. And we’ve delivered on this promise for decades.
  • Reinvestment – continuous investment in the business to meet the growing and changing demands of customers and the marketplace.
  • Measurement – we monitor and measure our success by what our customers tell us. And we adjust when needed. 

Our Lubricant Formulations, Testing, Blending and Operations Are Accurate and Cost-Efficient So We Can Optimize Innovation, Quality, and Value to Our Customers.

Our hundreds of lubricant formulas are developed and blended to meet and exceed the quality and value needs of our customers and industry standards or requirements. Our product development and technical teams work closely with our additive company partners to constantly explore new ways to make improvements that meet the changing landscape of customer and competitive demands, as well as changes in industry or OEM requirements and standards. We have four full laboratories, one at each manufacturing facility, to help develop products, assure quality and test each incoming and outgoing ingredient and finished product.

Branded Solutions

While our focus is on private label brands, we also offer branded solutions for customers where it’s a good fit.

A value brand with a broad range of high-quality products in passenger car, heavy-duty and industrial lubricants.

Our MAG 1® brand is available for some retailers, distributors and export customers. Most of this brand is exported and sold in more than 25 countries.